Brand Identity And Fashion Photography
“The city will be laid bare if your moon illuminates the night.”
In Avestan, Mavangeh means “moon.”
The goddess Anahita was chosen for this brand because her connection suited the design of luxurious dresses for formal events. Combining an ancient goddess with her unique style of dress adds an authentic identity to the brand.
Another key aspect considered was the direct connection between Anahita (the goddess of water) and the moon.
Finally, the name’s heritage was adapted to a more modern context.
The slogan also incorporated wordplay, using:
Night ● Moon ●
Client : Mavangeh
Year : 2021